Social Activities
1 Million / Square Meter Cleaning Campaign This campaign was conducted by Riyadh Municipality Authority and participated by Al Othaim employees. The campaign was targeting the cleaning up to 1 million square meter per second, and it was launched under the slogan “ Desert Without Rubbish “. The campaign was launched and conducted under the auspices of Eng. Abdul Rahman Suleiman Al Zenaidi, Deputy Secretary General of Riyadh Municipality Authority and began in Al Thumamah area in Riyadh.
Visiting Inpatients In Hospitals Under the auspices of Dr. Abdul Aziz Al Dakheel, “ Community Friend Program “ was launched on Ramdan 1427 H in collaboration with “Friends of Inpatients “ in the Chamber of Commerce and Industry in Riyadh. The program is planned to visit up to 3,000 inpatients in Riyadh in order to sustain sympathy and solidarity among community members. The program is also intended to get Al Othaim employees involved in a wide variety of community services to make more active members of community. Further, the program offers a SR 100 purchase coupon, prayer carpet and a copy of the Holy Quran.
Anti-smoking Campaigns Under the supervision of the Anti-smoking Charity, Al Othaim Market launched Al Othaim Centre for the Prevention of Smoking (OCPS) to help smokers quit this bad and unhealthy habit. OCPS plans to access and address all community levels to help them get protected from the effects of negative smoking via awareness campaigns. OCPS provides so many therapeutic services to smokers to help them quit smoking and also assist those who quit smoking recover. OCPS conducts studies and statistics on these activities to reach the proper solutions for this bad habit.
Environmental Activities Al Othaim Markets launched a campaign to manufacture “ Auto Bags “ under the slogan “ Clean City Begins from Your Car “. This step is planned to sustain commitment to environmental activity that was started in collaboration with the General Cleaning Dept. in Riyadh Municipality. This notion stems from the belief that social program shall fortify its participation in community issues and help local authorities accomplish their mission.
Parental Dutifulness Campaign Al Othaim Markets cares about inseminating the right religious beliefs in community, thus, it launched a close collaboration with the Ministry of Social Affairs to start “ Parental Dutifulness Campaign “ which took the form of advertisements and publicity material to remind local people about dutifulness towards their parents. The campaign used newspapers and other types of media and visits to old age institutes.
Charity Cards
Al Othaim Charity Cards: Local community is well known for solidarity that may take the form of charity and donations to the needy people by charities and non-profit organizations. Al Othaim Market issued Charity Cards to be sold to philanthropists willing to help the less privileged people. The company found it better to replace the cash amounts by magnetic cards that can be used many times. The card is barcode – built and considered an alternative solution for cash payments.
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