Social Liability Programs at Abdullah AlOthaim Company
The awareness and interest in social liability programs in the Kingdom has remarkably grown, particularly within the private sector. Companies, firms and charity people play a wide social role in various voluntary and philanthropic activities to achieve social coherence and solidarity between people in their communities. Competition and acceleration are clearly obvious in this regard. As the company makes progress in its sales, profits and quality management, excellence in social liability programs goes along with that.
As part of its mission towards the community, Abdullah AlOthaim company takes great interest in social liability programs and conducts many targeted and continuous programs in various areas. Abdullah AlOthaim Company provides a set of distinguished programs in social liability, some of which are:
Al-Othaim Academy for Free Training and Development
Al-Othaim Academy for Free Training and Development was founded, in 1420H (1999G), under the supervision of the General Organization for Technical and Vocational Training. With the help of Allah, the academy was able to train and qualify more than 35 thousand of Saudi youth (both males and females) from whom Al-Otham companies, as well as other private sector businesses, have benefited.
At the Academy, youths are trained through targeted programs which qualify them for work in retail business including sales accounting customer service and sales skills as well as training of branch supervisors, warehouse inventory keepers, customer service officers and shelf organizers.
The programs offered by the ladies center include how to plan your life, the leader personality, how to establish a small project and the seven habits. Also the center conducts a number of training courses in computer as well as self development.
Al-Othaim Academy for Free Training and Development has entered into and executed training partnerships, sponsorships and cooperation with a number of charity societies in the Kingdom including a sponsoring and training partnership with the Charity Community for Orphan Care (Human) which aims at training orphans, under the care of this Community, as well as developing their skills and qualifying the for labor market.
Also, the Academy entered into a sponsoring and training partnership to provide care for jailed and released prisoners and their families in Riyadh region.
Another training and cooperation partnership was entered with the Saudi Charity Community for Cancer Control. In this regard, the Academy has provided training to some beneficiaries of the Charity Community services and employing them at Al-Otaim Markets Company; beside a training and cooperation partnership with the National Charity Fund, where the Academy provides training to beneficiaries of the Charity Community services and employing them at Al-Otaim Markets Company.
The Academy also trained a number of people with special needs and employed them at the company branches.
Visiting Patients at Hospitals
The "Community Friend" program was first launched in 1427H (2006G), under the sponsorship of the Director of Health Affairs in Riyadh, in cooperation with Patients Committee at the Chamber of Commerce and Industry.
The company continued to visit hospitalized patients at a number of hospitals. They were given Abdullah AlOthaim Markets retail cards as presents in addition to symbolic presents. This initiative comes as part of as within the liability programs. The company used to organize these visits to different hospitals over the Kingdom aiming to raise the morale of the patient and mitigate some of their physical and mental suffering. In addition to that, such visits help to strengthen the social consolidation and social brotherhood as encouraged by our noble religion.
Filial Piety Campaign
In its keenness to instill proper Islamic values in the hearts of everyone, Abdullah AlOthaim Company, in collaboration with the Ministry of Social Affairs, has organized the “Filial Piety Campaign” under the slogan of “And say, "My Lord, bestow on them Thy Mercy even as they cherished me in childhood". This initiative has been launched in the form of an advertising campaign aiming to raise awareness and remind of the virtue and righteousness of parents and that they are causes to open doors for good, livelihood and happiness. In this regard, our prophet said” If you honored your parents, you will be honored by your children”.
The company has made a big advertising campaign in newspapers and placed sign boards as part of this campaign . Also, the company delegates visited the elderly house in Riyadh and currently there is work underway to activate this campaign.
Charitable Support via Charity Cards
Our society has the social interdependence among its people. One of the most significant aspects of this interdependence and solidarity is the support given to the needy people by charity organizations. We witness many of them (may Allah reward them) continuously to purchase such basic and store them and then deliver them to the needy persons in order to ensure proper delivery. It is no secret that there are some remarks on this system. Therefore the company has issued a charitable cards (Sanabil Al-khair cards in the value of 100-500 SR) due to the demand from the philanthropists and their keenness to donate and in order to insure delivery of their cash contributions to the beneficiaries.
The company saw that it is better to replace the cash amounts with a non-perishable magnetized cards from which benefit can be achieved more than one time until the balance is spent. The card function features a barcode system and thus it is considered as a practical solution and an intelligent alternative to cash amounts while shopping at Abdullah AlOthaim Markets. These cards enable the customer to purchase more than one time until the card balance is spent.
Sanabil Alkhair cards are considered an important option to the charitable organizations, righteousness and charity men and philanthropists to provide support to the needy and to insure spending of contributions on the basic needs.
The company has contributed in supporting various charities through providing them with discounts; the discount value has reached during 2013 in amount 9.816.061 million Saudi Riyal.
Donating the Change (Remaining Halalas)
The project of donating the remaining Halalas is a leading project which has remarkable interests of Abdullah AlOthaim Markets the customers in terms of the noble goals upon which the organizations were established and the role performed toward large segments of our society.
It is an optional service for Abdullah AlOthaim customers as the cashier displays a list of the organizations benefiting from the Halalas donation program and the customer has the right to select the organization to which his donation goes. The beneficiary organization, the donation amount and the total amount of the donated to organization, are printed on the sales invoice.
This program provides contributions to 15 organizations all over the kingdom. The total of contributions has reached since the program has launched 8 millions Saudi Riyal.
Anti-Smoking Efforts
Al-Othaim Co. has opened (Al-Othaim Anti-Smoking Center) in Riyadh under supervision of the Anti-Smoking charitable organization in order to eliminate the smoking. Also it aims to help smokers to quit smoking. This center is also aiming to contribute in protecting society segments from the negative smoking impacts through increasing awareness campaigns, educating people as to the harms of smoking and encouraging smokers to quit.
On the other hand, the center provides therapeutic services for smokers which enable them to quit smoking. It also helps ex-smokers to stay away from that habit. The center conducts a number of related studies and statistics to find suitable solutions to eliminate this harmful habit from the Community.
Environment Preservation:
Al-Othaim Co. produces special waste bags for use inside vehicles under the slogan “Clean your city for your sake... Help by not throwing trash out of the car" This campaign aims to encourage people to make some contribution to community service. This idea was first introduced in collaboration with general administration of cleanliness in Riyadh municipality then Al-qassim, Al-Ahsaa and Al-Dammam.
The Million Meters Clean-up Campaign in Collaboration with Riyadh City Municipality
Al-Othaim Co. participates in the awareness campaign of countryside environment cleanness organized by Riyadh Municipality, under the slogan (A Countryside Without Waste) which aims to raise social awareness as to the importance of a clean environment, develop the teamwork spirit, and boost up voluntary work values within the community.
